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    Euro Sports Sedan永遠的房車市場主流,現代 New Elantra 歐規版為引領潮流而生!  
AUTONET記者:LFC(04/14/2004星期三)
綜觀全球傳統房車市場的流行與發展趨勢,運動化風潮總是不斷地為市場注入新意,單純講究配備鋪陳與豪華精緻的平凡房車,在RV休旅化的衝擊下,已經難以滿足潛在消費者心中的需求與慾望,從雙B主力房車也朝向運動化的例證,我們可以發現動感而優雅的歐式運動房車風格,將再度引領潮流風騷!

傳統房車作為駕駛者意志的行動圖騰,除了平日實用的用車需求之外,凸顯車主個性與美學素養的作用,卻愈來愈成為主導購買行為的主因之一,在產品同質化的情況愈發明顯之際,唯有突出自我的個性,才足以闡明潛藏在駕駛人內心的渴望,但運動美學的詮釋卻必須基於均衡的比例,以及優美的從容氣質,點綴以更具戲劇張力的生物化設計元素,整體協調性便成為歐式運動房車一直以來成為消費者夢想的反映。

隨著歐元漲勢愈來愈高,嚮往歐式運動房車的夢想離大家愈來愈遠,而不切實際的幻想,相對於理性的消費行為更背道而馳,對於消費大眾而言,若能提供售價合理的選擇,那麼這股Euro Sports Sedan的美學,將因為市場的發展成為傳統房車市場的新顯學;站在潮流發展的浪頭上,現代汽車HYUNDAI以全球化角度,思忖傳統房車消費大眾對於Euro Sports Sedan的渴望,更以行動結合全球七大設計中心的堅強陣容,即將在國內市場推出的New Elantra,將成為國產房車市場中最具優雅運動氣質的明日之星,暫時拋開不切實際的空中樓閣,Elantra要擁抱群眾,也讓大家能夠用最沒有距離的方式,擁抱永恆的歐式運動房車美學!



 
 
HYUNDAI 韓國/現代i30
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