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台北車展貴賓HYUNDAI Azera-Grandeur反攻北美市場！
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AUTONET記者：Andrewlu(12/02/2005星期五)
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還記得不久之前，本報率先披露有關於三陽現代台北參展車款中的HYUNDAI Grandeur嗎？
這輛現代全新海外房車旗艦，北美版本稱為HYUNDAI Azera，本月已經開始在北美各大據點銷售，而且現代原廠更訂定了驚人的全美銷售目標，明年美國市場預計銷售四萬輛，後年更提升為十萬輛，而且北美現代更祭出驚人的定價策略，無論是入門或是頂級的3.8升動力旗艦，各款車的建議售價均比美日對手低上1600-4000美元左右，主要競爭對手包括TOYOTA Avalon、NISSAN Maxima與FORD 500及BUICK Lucerne等等，而且從今年五月在韓國上市之後，到目前為止現代原廠已經賣出四萬輛！
除此之外，外界對於最近現代在北美發表Azera，還有接下來的全新世代Santa Fe車系，更看出了2007年現代進軍北美高級車市場的企圖與野心，因為根據現代原廠的計畫，2007年將是正式大舉進軍北美高級車市的元年，屆時還會推出定位比Azera 更高的頂級房車（原廠代號BH），並且配置V8大排氣量引擎，所以包括北美市場許多高級車品牌，其實都在嚴陣以待，看看下一個來自韓國的LEXUS，會對市場造成怎樣的影響！
而HYUNDAI Azera-Grandeur這輛大型房車，也將在三陽現代年底台北車展的攤位上，正式與國人首度見面，所以囉，還看不起韓系車的台灣人，我只能說這樣狹隘的想法，可能早就已經與世界脫節囉…
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