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    HYUNDAI打敗TOYOTA?北京現代拿下2005全中國第四大品牌!  
AUTONET記者:李承儒(01/11/2006星期三)
又是HYUNDAI表現優異的新聞,HYUNDAI於2005年在中國汽車市場,北京現代汽車以233668輛的成績,躍升至第四位,勝過日本的TOYOTA與HONDA。


在中國市場單車銷售成績方面,北京現代的平價中等家轎伊蘭特,僅次於天津夏利之後名列第2位,此外北京現代成功拿下北京市計程車70%的市場,共銷售了22400輛,也是北京現代成績成長的主因之一。

除了北京現代外,2005年中國汽車銷量車廠前三名的分別是:上海通用(32萬輛)、上海大眾(25萬輛)及一汽大眾(24萬輛)。

進入新的一年,HYUNDAI汽車2006年中國銷售目標定為30萬輛,較2005年時所定的目標增長了28%。在2006年 HYUNDAI3月份推出新一代Accent,目前北京現代正舉行Accent的命名活動,未上市作準備。

此外,HYUNDAI也將利用贊助世界盃、北京奧運會等機會,通過體育行銷提高品牌價值。



 
 
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