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AUTONET記者：Andrewlu(01/27/2006星期五)
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HYUNDAI在全球汽車市場優異的表現，以及無窮地成長潛力，其實不僅其他品牌都相當驚訝，在全球車壇，更有著新八卦傳出….
豐田超越通用，成為全球第一大，已經確定成為2006年的預定戲碼，不過許多車壇觀察家認為，豐田要小心的，其實不是通用或福特，而是HYUNDAI！
豐田在全球車壇近幾年的成就有目共睹，而總裁張富士夫的雄心壯志，也幾乎讓通用馬上就要將全球第一拱手讓人，但是車壇觀察家們認為，若以成長速度看來，HYUNDAI進步的速度，遠超過昔日的日本車廠！
不高談闊論什麼經營哲學，就以產品計畫來看，HYUNDAI主要針對全球最大單一市場北美來看，新一代的Accent，不但瞄準首度進軍北美的豐田Yaris車系，而新導入的Santa Fe七人座家用越野SUV車款，也等於瞄準了豐田已屆改款的Highlander，甚至新推出的升級版RAV4，這兩大市場依舊是北美成長幅度相當大的市場級距！
另外，全新的房車旗艦Azera，更將競爭對手直指在北美已經擁有優異口碑的豐田新一代Avalon，無論是產品格局還是售價，入門款的 Azera只要二萬多美元，但是豐田Avalon頂級款卻接近四萬美元，在油價因素與用車支出逐漸降低的前提下，許多消費者已經不再堅持昔日的日系車款，而是轉購物美價廉，而且售後服務更貼心的HYUNDAI Azera，車壇觀察家更認為，目前HYUNDAI的一舉一動，根本就是將矛頭直指豐田，這項優勢，就連許多北美豐田的高階主管也都看在眼裡…
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