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    HYUNDAI四月美國車市衰退  
AUTONET記者:Trista(04/27/2006星期四)
HYUNDAI在美國市場四月前半段的銷售量比起去年同期減少了11.9% (共15616輛) ,以目前統計的量來預估,HYUNDAI四月份在美國的銷售量將不超過3萬輛。

這一次銷售大幅減少的外在主因為,韓元升值,相較於之前的車價,美國人買韓國車普便價格較高,降低消費者購買意願;此外收賄接受檢調傳喚,使其公司形象受到影響,也是影響消費者不願意購買的原因之一。

為了避免匯率波動及成為全球性經營車廠,所以HYUNDAI原本希望在國外產量的比率幅度調高,但是目前的收賄事件導致目前國外建廠事宜停擺,讓HYUNDAI想要達到跨國車廠的目標也延後。


 
 
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