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AUTONET記者：Trista(06/20/2006星期二)
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如果你是廠商，想要抓住歐洲消費者的眼光，你該怎麼做？最快的方式就是出現在足球場上，如同台灣的BENQ以BENQ-SIEMENS贊助西班牙皇家馬德里足球隊，Beckham、Zidane或者Ronaldo穿著的球衣都出現BENQ-SIEMENS；而韓國最大車廠HYUNDAI 則是把握這次在德國的世界盃足球賽，投資超過15億歐元，成為世界盃官方贊助商。
在世足賽座無虛席的環型球場中，不斷的歡呼聲中，一輛HYUNDAI汽車從觀眾頭頂越過，這是德國電視台轉播2006年世界盃足球賽時的插播廣告；2005年HYUNDAI銷售成長11%，已經成為第六大的汽車廠商，整個HYUNDAI集團(包括KIA)去年在歐洲共銷售57萬輛的好成績；不過，他們還圖謀更多。
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