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美國商業週刊品牌調查的幕後大贏家—HYUNDAI汽車！
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AUTONET記者：葉毓中(08/02/2006星期三)
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雖然在此次經由美國商業週刊所針對全球品牌排名的調查中，韓國HYUNDAI不如TOYOTA般，獲得了汽車製造廠的第一名成績，但其實探究HYUNDAI第一次進榜的幕後背景，可發現HYUNDAI成長速度相當驚人，連美國商業週刊都表示對HYUNDAI的讚譽，更可說是最大贏家也不為過！
在全球品牌排名中名列第75名的HYUNDAI汽車，為汽車製造廠的第八名，除了首度登上全球一百大品牌排名之外，較去年品牌價值更成長了17%，為所有汽車品牌成長速度最快，也是全球品牌進步幅度的前五名。
根據估計，目前HYUNDAI品牌總價值約達美金41億，已超過數個競爭者。HYUNDAI副總裁Brandon Yea表示，在此次調查結果出爐後，更向世人宣告HYUNDAI無窮盡的發展能量，而會有此驚人進步，主要是因為品牌管理的傑出成果，更基於旗下產品的質量改善。
而在HYUNDAI旗下車輛的品質不斷改善後，對於銷售單位的信心無形增加，對於消費者的購買動機當然更加鞏固。HYUNDAI在追求更加品牌管理層面同時，主要著重面為行銷、公共事務、零與售後服務水平等。
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