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車型分類 |
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AUTONET記者：蔡致堅(04/23/2007星期一)
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你知道在美國民眾第一的品牌是哪一家車廠嗎？絕對不是TOYOTA、LEXUS、雙B或三大，而是爆發力最強的後發韓國品牌HYUNDAI。
根據美國加州汽車顧問調查公司Auto Pacific針對網路所做的品牌形象報告，最受一般民眾推崇的品牌並非台灣消費者所熱愛的TOYOTA，而是全球第六大汽車集團的HYUNDAI。這項由Auto Pacific以一年時間所做的全美網路大調查顯示，HYUNDAI在產品外觀設計造型、耐用度、品質、信賴度、價值、保固等都給人非常好的印象，尤其是近年來所做的努力，都讓當地民眾有深切感受，成績當然名列前茅。
而台灣消費者最熱衷的TOYOTA，則以Hybrid科技最為人熟悉，可見得此品牌在美國民眾心目中是建立在混合動力系統上，當然品質、信賴度也都讓大眾認同，不過因TOYOTA在德州建立新工廠，以生產「吃油」的Pick up為主，這與該品牌所提倡的環保能源背道而馳，使得品牌形象大打折扣。另外，NISSAN與HONDA這兩個品牌，則在新技術和設計方面獲得好評。
反觀屬於本土企業的美國三大車廠，雖然投入替代性燃料科技，但腳步稍嫌晚些，因此除了CHRYSLER的品牌形象還算不錯，其他兩家都沒有外來客高。
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國際產業相關新聞
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