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AUTONET記者：盧佛青(05/07/2007星期一)
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HYUNDAI Veloster
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在不久前結束的紐約北美國際車展上，我們看到了 HYUNDAI積極向上的決心，Genesis概念豪華運動房車也將成為邁向高級品牌的第一步，不過韓國原廠也看到的本身的危機，為了要積極拉攏年輕消費族群，除了要推出高級車向上提升外，現在還要準備向下扎根，因為在北美汽車市場HYUNDAI平均車主年齡層有向上攀升的趨勢！
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HYUNDAI Hellion
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眼見包括日系與其他美系車廠不斷推出許多要籠絡年輕人的新車，其中以TOYOTA集團的動作最為積極，還特地建立的北美第三品牌SCION，專門以推出年輕口味的新車為主，依照韓國HYUNDAI原廠的統計，當前HYUNDAI品牌在北美車主平均年齡已經突破40歲，接下來如何讓品牌在當地更為年輕化將成為戰略要項！
沒錯，HYUNDAI除了要推出高級車之外，接下來也將在北美汽車市場，推出一連串以SCION品牌為假想敵的年輕化產品，包括曾經在國際車展上推出的Hellion全新跨界休旅車款，以及概念小跑車Veloster等等，都將在不久之後付諸實現並且正式於北美汽車市場發售。
當然，在現行北美產品線中，包括全新的Accent三門掀背車款，還有即將進入產品成熟期的HYUNDAI Coupe-Tiburon都是屬於較年輕化的產品，不過對於韓國原廠來說還是不夠！
此外，於日內瓦國際車展發表的i30掀背車款與SW轎旅車版本，未來也將進入北美市場，吸引更多年輕消費族群。
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國際產業相關新聞
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