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    〈快訊〉HYUNDAI品牌價值在全美車壇排名第八  
AUTONET記者:盧佛青(07/30/2007星期一)
HYUNDAI位於美國的分公司總部。
根據韓國HYUNDAI自動車原廠所發佈的最新消息顯示,HYUNDAI品牌在一項全美汽車品牌價值調查中名列第八,創下該調查有史以來最佳的成績,這同時也是 HYUNDAI汽車進軍北美汽車市場後,最能具體代表品牌價值提升的有力證據之一。

HMMA位於美國阿拉巴馬州的Sonata整車生產線。
Best Global Brands這項品牌資產調查至今已經舉行至少72屆,一直都是全美產業界對於品牌資產評價的主要指標之一,在這項調查中HYUNDAI汽車品牌具備達到45億美元的價值,在汽車產業中超越PORSCHE(約42億美元)、LEXUS(34億美元)與 NISSAN(31億美元),此外在所有產業的品牌中HYUNDAI排名第75名,該品牌首度擠進全美百大資產品牌是在2005年,當時在所有產業品牌資產價值中排名第84名。

2007 Interbrand Ranking--Best Global Brands
2007 Interbrand Ranking--Best Global Brands
Top 100 Ranking
Automotive Ranking
品牌
品牌資產(單位-十億美元)
6
1
TOYOTA
32.1
7
2
M-BENZ
23.6
13
3
BMW
21.6
19
4
HONDA
18.0
41
5
FORD
9.0
54
6
VW
6.5
68
7
AUDI
7.9
72
8
HYUNDAI
4.5
75
9
PORSCHE
4.2
92
10
LEXUS
3.4
98
11
NISSAN
3.1

 
 
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