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精選新聞 |
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車型分類 |
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AUTONET記者：Diane Wu(08/08/2007星期三)
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韓國車廠HYUNDAI在世界第一大車市美國，銷售量穩定成長，表現出世界級車廠的風範。但是今年七月份在世界第三大車市日本的銷售量，卻不盡理想。單月銷售量只有60輛。
據南韓汽車工業指出，日本車在韓國的表現始終很搶眼，但是韓國車在日本七月份只售出60輛汽車的表現，卻令人捏一把冷汗。韓國汽車進口經銷商協會KAIDA於星期二表示，HYUNDAI日本的銷售量在今年一月從153輛成長至六月份的222輛。但是七月份的銷售量卻突然跌至60輛，致使第七個月的累積銷售量比去年減少了23.2%。
在2006年，南韓車廠HYUNDAI在前七個月，共計售出1135輛汽車，但今年同一時段只累積了985輛。為了滿足日本消費者的需求，HYUNDAI在日本推出各種不同的車款，從小型車到中型、大型車款，可說是ㄧ應俱全，包括了Click、Avante、Sonata、Tuscan休旅車，以及Grandeur。
不過HYUNDAI除了必須滿足日本消費者多樣化的口味，同時也得面對產品形象不夠突出有力的打擊。HYUNDAI的發言人表示，在日本房車市場中，70%是小型車和迷你車的天下。「但我們缺少這類型的車款。」言下之意，在日本車市小型車似乎還是比較吃香。
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國際產業相關新聞
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