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    HYUNDAI在中國推出新車拼銷售量  
AUTONET記者:Diane Wu(02/27/2008星期三)
南韓車廠HYUNDAI於2007年在中國的銷售量下滑20%,為了挽救頹勢,HYUNDAI計畫要推出三款新車,為消費者提供更多的選擇來刺激買氣。此外,HYUNDAI也在中國開設了新的組裝廠,以求在全球成長最迅速的市場佔有一席之地。

「我們主要的產品已經上市許久,對消費者的吸引力不如從前。」HYUNDAI北京負責人Noh Jae-man表示。「我們希望能藉由新車款和擴充經銷網,來增加在中國市場的銷售量。」HYUNDAI北京計畫今年提高銷售量65%至38萬輛汽車,寄予厚望的車款就是專為中國市場打造的HDC。

HYUNDAI北京也計畫在年底推出一款中型汽車,並開始出口中國製造的HYUNDAI汽車至海外國家。目前中國至少有47個當地和海外的車廠,產品種類可說是琳瑯滿目,反觀全球第一大汽車市場美國,由於品質和環保因素的考量,目前只有17個車廠。


 
 
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