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AUTONET記者：Diane Wu(04/11/2008星期五)
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南韓車廠HYUNDAI推出的Elantra和Santa Fe，獲得美國知名雜誌「消費者報告」，評選為2008年度最佳小型房車和中型運動休旅車。這是南韓車廠首次榜上有名。
去年HYUNDAI出口的汽車數量佔韓國出口總量的4%，今年第一季，HYUNDAI更刷新紀錄，創下70萬輛的海外銷售量。HYUNDAI採取強硬的手段，在各個重點海外市場興建組裝廠，例入美國、中國和歐洲等地，積極拓展在世界各地的市佔率。
HYUNDAI現在希望能提高產品形象，以高品質的姿態，與全球頂尖豪華汽車製造商BMW、LEXUS、M-BENZ等一較高下。這些高級品牌在南韓市場一直穩定地成長，其發展潛力確實對南韓車廠造成威脅。HYUNDAI全新高級房車Genesis在今年第一季已賣出8000輛，銷售量勝過同等級的其他品牌車款。
有些分析師認為打造高品質形象並不是當務之急，因為消費者現在普遍都偏好較小、較省油的汽車，不過HYUNDAI對於提升品質這件事態度相當堅決，他們強調一定要提升「各種款式」的品質。
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國際產業相關新聞
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