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AUTONET記者：Diane Wu(01/09/2009星期五)
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上個月在美國銷售巨幅下滑的南韓車廠HYUNDAI，為了挽救頹勢，專為美國消費者量身打造專屬的優惠專案，內容明確指出，若消費者在買了車之後，不幸遭遇裁員風波，將可以無條件的退還新車。此方案只適用於購買新車後為期一年的時間。
美國汽車市場受到信貸緊縮、消費者信心下滑的打擊，已陷入二十幾年來景氣最低迷的時間點。HYUNDAI在星期一公佈的12月銷售報告中顯示，12月HYUNDAI在美國的銷售量跌落48%，下滑幅度之大，僅次於泥足深陷的美國車廠CHRYSLER。若排除大型車款的銷售量，HYUNDAI的汽車銷售量足足下滑51.3%。
此外，消費者還能在另一種情況下無條件歸還汽車，那就是「生活遭遇鉅變」，破產、調職到國外、意外死亡也都包括在內。這樣的方案到時候是否會引發爭議，就不得而知了。「我們試圖主動向消費者展現善意，誠心地解決造成汽車市場低迷的主要原因，那就是消費者缺乏信心。」HYUNDAI美國行銷副總David Zuchowski在接受路透社訪問時坦言。
事實上HYUNDAI採取的應對措施，確實有所根據。為求刺激消費，美國汽車市場上的優惠專案花樣百出，但無論內容有多吸引人，對於擔心會失業的消費者來說，很難跨出付錢買車的那一步，HYUNDAI現在所實施的專案或許並非毫無瑕疵，但站在客觀的角度來看，卻也化解了大部分消費者最大的隱憂。當失業、破產的陰影不再，買車的行為也不足以構成威脅。
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