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HYUNDAI ix35增添VG Turbo心臟奏效，新戰力大佔銷售比五成
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AUTONET記者：蔡致堅(05/08/2013星期三)
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隨著以柴油動力大受歡迎的Santa Fe準備世代交替之際，並為了提升ix35的競爭力且讓消費者有更多選擇，因此於月前導入ix35 VG Turbo國產化，經過不到1個月的銷售發現，ix35的汽柴油已經獲得五五波的擁護者。
基本上ix35 VG Turbo所搭載的動力心臟，為1995cc直列四缸柴油共軌渦輪增壓CRDi引擎，擁有184hp/4000rpm、40.0kgm/1800rpm功率輸出，其中eVGT電子式可變幾何渦輪系統已經運用在Santa Fe上，因此在燃油效率、經濟、環保都有顯著進步。根據AutoNet汽車日報了解，ix35 VG Turbo問世後吸引不少原本Santa Fe的部分客層，因為這些消費者多從事業陸續退休，對於HYUNDAI的柴油科技有一定程度信賴。
再者這些族群的子女多半邁入人生另一境界，七人座Santa Fe對他們來說又略嫌大，所以多會換購ix35 VG Turbo，一來日常生活代步，二來因車體小操控靈活，都會區停車較Santa Fe更方便，同時也熟悉HYUNDAI的柴油科技和所有配備操作，無須花時間適應和摸索。另外還有一群新購者，雖然心儀進口柴油車，卻礙於預算、後續維修等問題而作罷，同時還有一群是從Tucson換購。當然總代理找來任賢齊代言似乎也奏效，所以將整體銷售向上拉升，進而佔了ix35車系約五成的銷售量。
當然ix35 VG Turbo是否能持續銷售佳績，確實有待後續觀察，但不可否認HYUNDAI這幾年在台灣市場的經營的確下了不少功夫，尤其韓國母廠不斷推陳出新，網羅各大車廠的高手，並由政府在背後大力支持，才得以在全球車壇佔有舉足輕重的地位。
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