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    創造旅行伴侶願景!HYUNDAI於六大城市推出移動藝術品  
AUTONET記者:邱志翔(08/18/2015星期二)
躍居全球前五大車廠後,HYUNDAI經營品牌形象的操作就更加賣力,相信日前透過大陣仗的Genesis車隊完成傳愛外太空,同時締造全球最大輪胎痕跡圖像金式世界紀錄的影片廣受車迷好評,也讓人看到HYUNDAI趕於突破的決心!

另外,為了型塑HYUNDAI的高級感,同時讓更多車迷朋友了解品牌的歷史文化,2014年5月20日於韓國首爾最貴氣最時尚的江南地區,成立了首座Motorstudio品牌形象館,甚至在2015年1月還走出韓國,在鄰近的俄羅斯成立海外首座Motorstudio。

而近日HYUNDAI在行銷上再有創舉,為了鼓勵人們外出旅遊,並透過社群媒體記錄、分享旅遊中的點滴及喜悅,因此在六大旅遊熱門城市(西班牙巴塞隆納、土耳其伊斯坦堡、墨西哥、美國紐約、法國巴黎、新加坡)投放稱之為HYUNDAI Travelmate(旅遊伴侶)的公共巴士,

為了打造HYUNDAI車款作為全家人的出遊伴侶的願景,因此這個Travelmate公共巴士上也貼上了主力銷售SUV車款Tucson的宣傳車貼,同時鼓勵成客能夠即時分享喜悅,因此車上也配置了免費Wi-Fi的無線網路。

同場加映-「A Message to Space」傳愛外太空影片


 
 
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