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    2016紐約車展搶先報:四門運動轎跑預覽!GENESIS New York Concept預告登場  
AUTONET記者:邱志翔(03/21/2016星期一)
現在以大黑馬來形容韓國車廠HYUNDAI似乎不已經不夠貼切,畢竟多年下來已經穩住了全球前五大汽車品牌的聲望,應該改以狼來詮釋HYUNDAI的野心,節由多元發展之下跨足過去並不擅長的性能與豪華領域,而且看似都表現得有聲有色。

性能方面直接往賽場取經,因此在2013年選在素有〝綠色地獄〞之稱的德國紐柏林賽道成立測試中心,還以i20賽車出征難度頗高的WRC,更藉此擘劃出「N Performance」的子品牌;而在豪華方面,2013年底於首爾發表的全新第二代Genesis的出現就成為了HYUNDAI正式揮軍豪華領域的代表作,而且還因為Genesis全球銷量傑出,受到原廠重視,進而在2015年11月將之升等成GENESIS豪華子品牌,並在同年12月推出了首款旗艦房車EQ900(北美稱為G90),再再顯現強大的企圖心。

而就在近日全球焦點都集中在GENESIS於韓國發表的長軸版EQ900L之際,原廠也同步宣布將在3月23日媒體日先行的2016紐約車展上發表一款名為「New York Concept」的概念車,除了是傳遞品牌新世代設計思維外,將以four-door sports sedan四門運動轎跑級距為定位,量產後名稱可能取為G70,對手群設定為BMW 3-Series、AUDI A4、M-BENZ C-Class等對手。

在原廠的規畫之中,GENESIS豪華子品牌主打「以人為本」的開發主軸,讓GENESIS豪華品牌擁有性能、設計以及創新全面兼具的產品特點,而自首款車型EQ900/G90發表之後,計畫到2020年以前將會備齊六種不同車型提供高端買家。