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    設計與節能共生;HYUNDAI IONIQ榮獲德國紅點設計大獎  
AUTONET記者:Zoe(04/01/2016星期五)
現今,汽車所賦予意義不再像以往只是單純交通工具了,消費者的個性風格也能透過所擁有的車款來表達。各家車廠也同樣感受到世界的變化,因此在計畫新車款時也會將品牌設計理念、想法以及概念帶入車款中,並希望透過車款傳達品牌精神。

紅點設計大獎與德國iF、美國IDEA並稱世界三大設計獎項,由德國著名設計協會Design Zentrum Nordrhein Westfalen創立於1955年,如今已成為不可或缺的設計獎項了。

近日紅點設計大獎公告得獎名單中,HYUNDAI透過IONIQ再次獲得這項殊榮,這是HYUNDAI在過去三年中第六款得到此獎項的車款,而獲勝的原因是評審認為IONIQ利用新型環保材料呈現出一種精緻精品的形式,透過空氣力學創造出簡潔又不馬虎的線條,建立起HYUNDAI未來轎跑車的基礎型態。

2015年底發表的IONIQ是在環保趨勢下所新推出的電動車款,具備著Hybrid油電複合動力、EV純電動車、PHEV插電式複合動力三種節能形式,而這三款動力也在紐約車展中一起現身。而這次HYUNDAI IONIQ獲得紅點設計大獎的肯定,無形之中造成TOYOTA Prius不少的銷售壓力。


 
 
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