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不敵德系高級品牌？GENESIS恐將退出英國市場！
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AUTONET記者：Ising(07/14/2017星期五)
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韓國HYUNDAI汽車在全球市場展現強大競爭力，在多年全方位提升之後，更一舉躍昇為全球五大汽車品牌之一。HYUNDAI為了打入高級豪華車市場，推出GENESIS高階品牌，以和MERCEDES-BENZ、BMW等豪華品牌相抗衡，但近日卻傳出GENESIS在英國因為銷量不佳，遠遠不及競爭對手，正面臨退出市場危機的消息。
根據外電報導指出，GENESIS旗下中大型旗艦豪華房車G80，自2015年在英國上市至今，僅交出50輛銷量成績單，若要與其競爭對手如BMW 5-Series、MERCEDES-BENZ E-Class相比較，成績相差甚遠。對此HYUNDAI英國常務董事 Tony Whitehorn 表示，原因可能出在3.8L V6引擎並不符合英國市場需求。
Tony Whitehorn 認為，GNENSIS是針對韓國與美國市場為定位打造的品牌，它並不適合英國的消費者。因著差強人意的銷量，HYUNDAI不得不讓GENESIS退出英國市場，可能要過幾年之後才會重新回到英國市場，屆時可能會以首款SUV作為第一款推出的車型。
其實HYUNDAI在台灣也有引進GENESIS豪華車型，但也因為市場接受度不高、詢問度偏低，致使能見度近乎於零。也因為台灣人對MERCEDES-BENZ、BMW的品牌忠誠度，以及產品信任度已經達到難以動搖的地步，使得GENESIS在台灣完全沒有生存空間。
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國際產業相關新聞
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