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    HYUNDAI表示不會退出轎車市場,只是產品需要符合消費者的胃口  
AUTONET記者:Allan(07/01/2019星期一)
近期在道路上也可以看到許多新的SUV和CUV車型,在台灣也出現這樣的風潮由此可見SUV車型是目前最受歡迎的車型,對於車廠來說會是最大的商機,也有部分車廠從打造轎車跳槽至SUV,不過近期HYUNDAI集團的研發總監Albert Biermann和高性能部門副總裁Thomas Schemera在接受外國媒體採訪時卻表示,HYUNDAI未來仍不會放棄轎車市場。

兩位HYUNDAIA重要主管是在今年Nurburgring 24小時耐力賽上接受訪問,當Thomas Schemera被問到對於FORD和FCA集團從轎車跳槽開發SUV和CUV時,副總裁認為這是一個很大的錯誤並說到,即便近期汽車市場消費族群都在尋找SUV車型,導致轎車在汽車市場上出現下滑的問題,但HYUNDAI的想法是希望以更細膩的思維來區分各車款,換個角度想,如果道路上出現的車都是SUV那也是挺無聊的。

其實HYUNDAI高性能部門副總裁Thomas Schemera想表達的是,現今的轎車市場需要的是設計出符合消費者和與眾不同的轎車,用新的外觀和想法來設計轎車,副總裁也認為即便是一款轎車,空間方面也可以有無與倫比的表現。

會有這樣的想法其實並不奇怪,畢竟流行總是一時,如果車廠將雞蛋都放在同一個籃子這股風潮一旦過去,在沒有推出符合消費者商品的情況下,對於任何車廠來說都會造成很大的殺傷力。


 
 
HYUNDAI 韓國/現代車廠
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