HYUNDAI專屬網站：箭在弦上的全新小改款HYUNDAI Elantra已經進駐展示間？！

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箭在弦上的全新小改款HYUNDAI Elantra已經進駐展示間？！

AUTONET記者：LFC(04/12/2004星期一)

根據最新消息指出，即將在本月正式上市的改款New HYUNDAI Elantra，已經悄悄地進駐南陽實業各大展示據點，已經正式與來店消費者見面，而這款重新改款的中小型房車，除了改變包裝以外，銷售策略也將與先前有所不同，以迎戰競爭已經白熱化的國產中小型房車市場！

儘管國產Elantra在前年冬天上市，以豐富的配備與超優C/P值，被喻為是中小型車壇的明日之星，但因為當時豐田與三菱正在進行年度總冠軍的爭奪戰，當時Lancer與Altis之間的冠軍爭霸戰，加上Sentra與Tierra也加值促銷，讓新上市的Elantra叫好但卻因為品牌弱勢的關係，並沒有達成預期的銷售熱況！

這款去年筆者就已經親眼在法蘭克福車展現場目睹的小改款車系，在重新修改造型之後，已經漸漸擁有些許歐系運動房車的風格，但依舊成功保有原本復古的典雅造型，這次三陽南陽有了一次經驗之後，將改變車系組成，儘管維持1.6與1.8升雙排氣量的配置，但車系展開則以入門1.6、入門1.8與豪華型1.8，以及頂級型1.8共四種車型，而且銷售重心也放在1.8升車上，可以看出南陽這次希望用上駟對下駟的策略，持續以1.6的售價提供1.8車型的動力與配備水準；另外，內裝也改為淺色榆木紋飾板的配置，也同時增加木紋飾板點綴的面積，企圖營造更為典雅明亮的車室氣氛，接下來就等南陽辦記者會發表，視其售價的策略，才能看出這款產品力優異的中小型房車，是否可以在捲土重來之後鹹魚翻身？