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    HYUNDAI計畫推出比Accent更便宜的戰略新車!  
AUTONET記者:盧佛青(05/14/2007星期一)
HYUNDAI Accent
大家都知道,在HYUNDAI原廠的產品線中,在北美市場最便宜的車系主要以Accent為主,當然在歐洲與亞洲部分市場,還有稱為Atos-Santro的次迷你車系,不過根據最新消息指出,HYUNDAI有意推出一輛產品定位介於Accent與Santro的全新平價車款應市!


HYUNDAI Accent
由於印度製造的Atos-Santro年代已久,也僅比較適合包括印度等次級新興市場銷售,對於韓國原廠現在相當重視的北美與中國市場來說,未來推出一輛產品定位略低於Accent車系,不過要具備更強悍產品競爭力的車款更形重要。

目前Accent車系在北美市場最低售價,主要為掀背車款,大概包括基本配備後也要在1.1-1.2萬美元左右,韓國原廠希望全新車款包含基本配備的建議售價,在美國市場可以開出約一萬美元上下的建議售價,當然其目的就是希望推出一輛可以像RENAULT-DACIA Logan同樣具備驚人競爭力的新車,而這輛新車最快在一年之內就會問世,當然也關係著未來HYUNDAI是否還能在全球平價車市場維持高度競爭優勢!




 
 
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