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打造品牌科技印象，「House of Hyundai」將於英國倫敦開展
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AUTONET記者：Joseph(11/04/2016星期五)
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以擠身全球前五大車廠的 HYUNDAI，不僅透過提升造車工藝多次獲得新車品質調查肯定，近年也藉由進軍賽車領域擴展旗下車款多元化路線，同時自許對主導未來車輛發展走向的領頭角色，陸續推出多款新能源車型，奠定長程發展的戰略規劃。基於歐化設計的致勝關鍵，針對主力歐洲市場近日在英國倫敦開設「House of Hyundai」形象展館，藉由六大專區向消費者傳遞其科技、未來與節能等品牌主軸。
位於倫敦 soho 區的「House of Hyundai」形象展館，將於 2016 年 11 月 4-5 日為期兩天開放大眾免費索票參觀。藉由旗下 Project IONIQ Labs 與合作夥伴所設計研發的各種新型態應用科技，透過觸覺、味覺、視覺、嗅覺與聽覺等五感體驗導入車輛環境，向參展民眾傳遞更深刻的品牌印象。
在六大主題專區中，「ByBorre」利用創新紡織纖維技術，預告未來車輛座椅也能提供淨化車式空氣的機能。「4160 Tuesdays」則請來知名調香師 Sarah McCartney 製作的個性化香氛產品，結合最新技術打造出專屬座艙味覺體驗。「Candy Mechanics」結合了 3D 食品列印技術，讓乘客能夠直接在車內享用甜點休閒氛圍。
至於「Blackbee Films」展區請來攝影團隊使用無人機拍攝數條英國最佳駕駛道路，並以電影形式呈現。「Spotify」以瑞典線上音樂串流服務為基礎，透過自動分析技術將人們最常在晚間駕車時喜愛收聽的音樂，集結為全球最長的自動化歌單，成為駕車時的最佳良伴。「Project IONIQ」則以全球第一輛提供純電動、混合動力與插電式混合動力三種新能源版本的 IONIQ 車系為主軸，並透過交通分析與研究預測，為大家呈現 2030 年的交通面貌。
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