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    深化海外市場,HYUNDAI KIA集團將於歐美建立總部  
AUTONET記者:丹丹(06/21/2018星期四)
快速崛起的HYUNDAI集團可說是見證了韓國車市發展的證明,在廣納全球人才的布局下,車廠對於全球車市的影響力也日益漸增。近日HYUNDAI與KIA特別發出聲明並表示,為了對應不斷變化的全球趨勢並有效擴展業務範圍,未來將會於北美與歐洲建置全新總部。

根據此前車廠所釋出的新聞稿,建立新總部可說是讓重組公司業務的下一步,並且作為實行區域單一化的布局,這也讓每個地區得以更有效率地進行產品規劃以及市場行銷。從中也能確實地看出HYUNDAI集團布局全球市場的野心。

值得一提的是,KIA目前也於北美、墨西哥以及加拿大等地擁有銷售部門以及部份生產線,對此,KIA也表示北美總部的業務將由現任公司副總裁Rhim Byung-kwon全程負責,而HYUNDAI的歐洲總部則是交由現任歐洲業務部負責人Choi Dong-woo。在配合原先已布局的規劃後,全新的單區總部勢必能有效增加單一產品的競爭力。

談到目前歐美車市的勢力分布,包括VOLKSWAGEN以及TOYOTA等車廠皆有所瓜分,相較之下,雖然HYUNDAI與KIA在產品面相而言確有成績,但如何打破目前列強環繞的情況,將會是未來車廠發展的重點項目。



 
 
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