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    HYUNDAI異軍突起•挺進4月份國產車第五大品牌  
AUTONET記者:李承儒(05/04/2005星期三)
在競爭激烈的國產車市場中,HYUNDAI汽車一直維持著優異的成長,三月9日發HYUNDAI發表全新休旅車Tucson,更是帶動HYUNDAI銷售熱潮,再加上持續穩定銷售的Matrix與Getz兩款主力,於四月份再次進入國產月銷售前五大,證明 HYUNDAI的優質車款受到國人的肯定。

繼3月份熱賣之後,HYUNDAI汽車在4月份國產車銷售掛牌總數26763輛中,HYUNDAI汽車以2008輛,市佔率7.5%的成績一舉挺進榮登國內國產車市的第五大,這不僅讓韓國HYUNDAI汽車在台銷售30年來,多次月份跨入國內國產車市的前五大之外,也創造南陽實業銷售現代汽車於短短近3年之中,即多次月份重返國內國產車市前五大的新記錄與目標,更帶動與激勵了HYUNDAI在台灣市場的新活力。此外,HYUNDAI是進入前五大的車廠中,為以一般傳統房車為銷售主力的車廠,由Matrix、Getz與新加入陣線的Tucson,以其他車廠差異化的主力產品線,殺出血路、異軍突起,是相當不容易的,也再一次證明南陽實業對於HYUNDAI銷售的用心!

目前由於HYUNDAIMatrix與Getz在新車車主滿意的口碑,與產品本身的絕對物超所值優勢下,使現代汽車能月月創造現代汽車在台灣的銷售新紀錄。這種熱銷現象,讓南陽在93年度轉虧為盈,94年度第一季與4月份HYUNDAI更在Tucson休旅車的引領下,展現月銷突破2000輛以上之實力,足見HYUNDAI汽車產品已逐漸深獲廣大消費者的認同與喜歡。讓三陽工業揭櫫全力達成重回國內年度國產第五大品牌的目標邁進。


 
 
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