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    HYUNDAI確定2010年在北美建立全新高級品牌!  
AUTONET記者:盧佛青(05/13/2008星期二)
在今年2008紐約北美國際車展首度發售美規Genesis全新豪華房車,並且在不久前開幕的2008韓國釜山國際車展舉行Genesis Coupe雙門轎跑車全球首演之後,前幾年就不斷傳出HYUNDAI集團將另行推出高級汽車品牌的計畫即將付諸實現!

根據我們率先取得的消息顯示,2009年式將成為HYUNDAI在全球推出全新世代豪華新車的關鍵年,然後2010年HYUNDAI集團將率先於北美汽車市場建立全新專屬高級汽車品牌,而且將來的產品與廣宣計畫,預計也將仿效當年TOYOTA在當地建立LEXUS高級汽車品牌的成功經驗與行銷模式。

根據不久之前韓國HYUNDAI集團的評估,這個全新的高級汽車品牌,需花上約13年的時間才能達成損益兩平的目標,不過對於集團來說在未來全球市場的激烈競爭下,這是一條必然要走的道路,不過眼見TOYOTA集團推出LEXUS在全球高級車壇的成功經驗,也讓HYUNDAI集團對於建立高級品牌有著更強烈的企圖與信心。


 
 
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