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汽車字典ABC：Fluidic Sculptur-流體雕塑（HYUNDAI）
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AUTONET記者：邱志翔(01/28/2014星期二)
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搭載Fluidic Sculpture 2.0新設計語彙的新世代HYUNDAI Genesis
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面對汽車市場新車的推出速度越來越快、產品生命週期越來越短，以及不斷細分的車型級距，如何在第一時間抓住消費者的視線，讓消費者產生品牌認知就成為各大車廠的重要課題之一，除了既有的廠徽外及品牌形象外，其中最重要的一環莫過於家族式的設計風格，像是BMW的雙腎形、LEXUS Spindle Grille紡錘型或是KIA虎鼻式的水箱罩等，都創造出不容錯認的品牌特色，而近年來的大黑馬HYUNDAI更是靠著「Fluidic Sculptur」流體雕塑的設計語彙，站穩了車壇地位。
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除了流體雕塑之外，HYUNDAI Elantra更加入了風動的設計理念
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HYUNDAI新世代設計語彙「流體雕塑-Fluidic Sculptur」自2009年初問世，實際的出現在ix35原型車款ix-onic概念車設計上，以流線型的車身線條設計，創造出如同風動的美學印象，隨後也用在Elantra、Sonata、i30等車款上，立刻收到不錯的市場反應。
而2013年11月27日在韓國發表的全新第二代Genesis，不只是HYUNDAI旗下旗艦車款的再進化，更是首款搭載Fluidic Sculpture 2.0新設計語彙的車款，不再以複雜誇張的多線條來強調外型曲線的變化，反倒用簡單、協調與精緻線條，表現Modern Premium的設計理念，讓HYUNDAI車的款外型更有獨特的辨識度。
未來Fluidic Sculpture 2.0設計語彙也將會陸續導入各式新研發設計的車款產品上，成為HYUNDAI最新的設計重點。
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國際產業相關新聞
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