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    Getz成功上市帶動家族買氣!HYUNDAI座六望五!  
AUTONET記者:LFC(04/16/2004星期五)
最近您從AutoNet必定可以發現,在總統大選結束後發表的HYUNDAI Getz,優異的產品力不但為國內小車市場投下一顆震撼彈,更為總代理南陽實業重返五大預先暖身,也帶動了全品牌的銷售氣勢,而接而連三的出擊必定將對國內汽車市場的板塊推移造成影響!

HYUNDAI Getz上市短短時間,就已經創下小型掀背車的接單記錄,對於久未有重量級產品的南陽實業可說軍心大振,或許有不少網友會問,為何Getz在街上的能見度並不高,由於南陽實業這次導入將選擇權回歸消費者的購車方式,讓消費所購買的Getz除了能夠符合自己的需求之外,也更能章顯自己的獨特風格,當然未來負責製造的三陽工業與技術合作的現代自動車,雙方就貨源供應問題進行調整,而且更必須嚴謹地注重車輛品質水平,才能在締造優異的銷售實績的同時,也創造更為優異的高度客戶滿意度,讓更多消費者肯定三陽工業與HYUNDAI汽車。

此外,由於Getz選用配備清單相當多元化,頂級車型的售價儘管已經接近50萬元,南陽實業當初也擔心是否會影響到轎旅車Matrix的銷售量,事實上Getz上市成功,也反而為HYUNDAI吸引更多來店客,而Getz銷售愈佳也同時對原本銷售穩定的國產轎旅車銷售冠軍Matrix起到了水漲船高的正面作用,所以Getz的上市也為HYUNDAI品牌形象與市場反應擊出一支全壘打,而接下來五月初全新歐規Elantra與國產旗艦XG小改款的上市,也將延續Getz的成功,加上未來Getz更將陸續推出包括個性化三門車以及性能版車型,還有年底的Tucson國產化等,陸陸續續將正式與國人見面的全新產品線,也將為HYUNDAI品牌提升擁有決定性的影響,目前HYUNDAI已經座六望五,相信2002年三陽工業董事長黃世惠希望讓三陽/南陽重返前五大、甚至是未來的前三大目標,必定將隨著產品陸續推出與更新,以及原本南陽實業在汽車服務業界的高評價,而實現其遠大的目標!




 
 
HYUNDAI 韓國/現代Getz/Click
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