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    HYUNDAI再推西班牙語系廣告!主打2007年式Santa Fe!  
AUTONET記者:葉毓中(09/12/2006星期二)
再次的,我們從HYUNDAI最近的動作可明顯感受到其不甘心屈就第六名的車廠排名,除了於許多競爭激烈的汽車市場中動作不斷以外,對於許多第三世界國家也成為了HYUNDAI不放過的眼中大餅;在先前AutoNe獨家披露下,也得知了目前HYUNDAI正希望對於西班牙語系的消費者們吸引票源,在先前的Sonata西班牙語廣告後,本週更全新推出了全新的2007年式Santa Fe廣告,同樣的還是採用西班牙語!

身為目前全球第三使用率的西班牙語系,其中的拉丁民族更是使用大宗,因此看好此市場潛力,HYUNDAI不斷出招,希望藉尤母語的柔情攻勢,爭取西班牙語系消費者的更多青睞。

已於9月4日電視廣告中撥出的2007年式Santa Fe西班牙語廣告,闡明了Santa Fe大膽的外型設計、安全技術與精進的燃料效率,希望在全面性的強化印象下,提升Santa Fe於激烈車市中的競爭力。


 
 
HYUNDAI 韓國/現代Santa Fe
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