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AUTONET記者：Trista(01/19/2007星期五)
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歐洲市場一直是很多非歐洲品牌心中的遺憾，要如何跟重視品質及安全的歐洲消費者溝通，是這些非歐洲品牌努力的重點，即將邁向世界第一的TOYOTA，也特別針對歐洲市場推出Auris，而韓國第一大品牌─HYUNDAI最近也特別針對歐洲市場砸下鉅資，投資了50萬英鎊的年度廣告預算，將準備塑造全新的HYUNDAI品牌形象。
這個全新的廣告計畫將向消費者傳達HYUNDAI是一家有品質的車廠，尤其將以其下三款車作為重點，包括Getz、Coupe及Santa Fe。
全新的廣告是利用電腦動畫，讓車輛混入金屬液體，然後出現旁白〝Quality flows through every surface of a HYUNDAI〞，而為了證明HYUNDAI的品質，HYUNDAI也將配合廣告推出獨一無二的五年無限里程保固。
此次的廣告也是高度創新，利用連續的拍攝展示車輛由流動的金屬液體形成，而且使用Phantom HD這款高速的攝影機拍攝，就是希望呈現出高質感的影像；HYUNDAI英國行銷主管Jim Campbell表示，這支廣告影片將有力的展示出，HYUNDAI這幾年來非常努力的進步，HYUNDAI努力將卓越品質的品牌和HYUNDAI畫上等號，同時在全球得了不少獎項，證明HYUNDAI的進步。
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國際產業相關新聞
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