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現代汽車創意行銷活動「晉升未來策略長CSO」開辦囉！
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AUTONET記者：編輯組(06/20/2007星期三)
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2003年起台灣 HYUNDAI 汽車以獨特產品、創新的行銷策略，連續五年銷售不斷成長，已成功扭轉消費者的刻板印象；業績持續成長的過程中，台灣HYUNDAI汽車體認到「創意」是現代企業最重要的核心價值，而「學習創意」更是目前企業界一致的顯學。台灣HYUNDAI汽車希望能為本土人才培育最重要的競爭力，開辦創意行銷活動，讓有創意的人才能夠藉由此次的活動，為「晉升未來策略長CSO」鋪路。
因此，現代汽車為讓普羅大眾能讓無限潛能的創意能夠激起更大的浪花，將集合不同年齡、教育、工作領域有志培養創意能力者，藉由共同合作、競爭、討論的方式激發無限創意的潛能。自2007年6月11日∼2007年7月31日為期一個半月的時間舉辦現代汽車創意行銷徵文活動。以 HYUNDAI 汽車為例，選擇現行銷售產品、營運通路、市場促銷、品牌表現四個面向切入，模擬一般的商業企劃案，藉由創意行銷翻新大眾的認知，引發市場話題。可以一人或多人組隊參賽，以書面企劃書方式投稿，經專業審查後優勝得獎者，可以獲得獎金壹拾萬元。
現代汽車誠摯邀請您一起來激發創意，創造無限的潛能，為未來晉升成為策略長CSO鋪路。
活動詳情請參閱活動網址:http://www.nanyang.com.tw/event/future_CSO/
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