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    現代豪華汽車AZERA及SANTA FE,榮獲美國消費者“再購買意向”第一名  
AUTONET記者:編輯組(11/23/2007星期五)
根據美國「2008 BEST & WORST NEW CARS」的“CONSUMER REPORTS”報導表示:HYUNDAI AZERA以及SANTA FE豪華車款,第一次分別榮獲美國汽車市場大型車與休旅車”再購買意向”調查的第一名。這項報導係是美國消費者11月號”CONSUMER REPORTS” 專門報導;針對41萬持有者為對象,所進行的再購買意向調查的結果。

根據美國「2008 BEST & WORST NEW CARS」的“CONSUMER REPORTS”報導表示:HYUNDAI AZERA以及SANTA FE豪華車款,第一次分別榮獲美國汽車市場大型車與休旅車”再購買意向”調查的第一名。這項報導係是美國消費者11月號”CONSUMER REPORTS” 專門報導;針對41萬持有者為對象,所進行的再購買意向調查的結果。

依11月14日”CONSUMER REPORTS”報導的”再購買意向”調查內容,顯示係針對車輛性能、價格、品質等綜合性購買意向的消費考量所做的調查。HYUNDAI AZERA豪華房車以83%的有再購買意向,高出TOYOTA AVALON的80%再購買意向;獲得大型車類的第一名。另外;在SUV車型中,HYUNDAI SANTA FE豪華休旅車,也以80%的再購買意向,與TOYOTA RAV4同獲SUV車型的第一名。

相關專業人士也進一步表示:再購買意向調查中,耐久性、中古車價格等因素;都是消費者進行再購買意向的重要選向。因為,在美國廣大的汽車消費市場中,中古車價格是影響新車購買的重要因素。在這種購車考量基本面上,往後;HYUNDAI汽車將會隨著再購買意向的提升,漸漸促進HYUNDAI汽車在中古車市場價格的上揚;最終達到擴大新車市場的佔有率。


 
 
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