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    逃出生天!HYUNDAI Santa Fe Zombie Survival Machine帶你殺出重圍!  
AUTONET記者:陳彥齊(10/08/2013星期二)
“活屍”這主題不論是在科幻小說、漫畫,甚至是電影、動畫、電玩遊戲等相當活躍,可算是歷久不衰的經典題材,在創作著的筆下呈現出不同的面貌,而在1980年代風靡一時的港片「殭屍先生」也算是代表作之一;但別於描寫活屍橫行所帶來的毀滅性災害,改編自同名漫畫的美國影集The Walking Dead(台譯:陰屍路),別於傳統活屍題材所帶來的大量血漿和視覺爽度,透過作者筆下講述關於末日來臨時所展現的人性黑暗面,陰屍路系列影集在全球可說是瘋迷千萬個影迷的心。

當然所謂的電影、影集也吸引到了不少的贊助商置入行銷,一如變形金剛裡主角所駕駛的CHEVROLET Camaro, HYUNDAI的美國分公司當然也不放過這次展現行銷長才的大好機會,除了提供了ix35作為故事中主角群們的主要座駕外,可以聯想到的是去年和今年在聖地牙哥動漫展中推出的Elantra Coupe Zombie Survival Edition及Veloster Zombie Survival Edition,透過動漫展發表高效能的「殺屍利器」也是時有所見,也似乎成為HYUNDAI每年必推的特殊車款。

當然也不能讓聖地牙哥動漫展專美於前,幾天前的紐約動漫展,由HYUNDAI所主辦的網路票選活中,作家Anson Kuo發表了自Santa Fe為基礎的活屍特仕版「Zombie Survival Machine」以8.25萬高票奪冠,車體除了強化裝甲、車窗強化鐵籠及刺網之外,在前後保桿、車側、輪圈上裝上了許多的尖刀利刃以快速剷除活屍;透過類似坦克車砲塔的設計,車頂及車前配有機槍減少前方的攻擊威脅,外觀則以類FORD Shelby GT500的雙線紋路點綴,整體看起來更是爽度十足,就連活屍看到了也臉上三條線。

雖然在現實世界裡活屍或許有那麼一點的不具科學性及真實性,但在日益高漲的生活壓力底下,透過藝術工作者手中的筆及持續輔佐流行文化的企業主同努力下,多少能成為生活中紓壓的另類來源之一,另外也期待下一次動漫展HYUNDAI能推出什麼樣更為驚人的活屍機器!


 
 
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