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    2021年全市場最亮眼成績單,HYUNDAI汽車國產品牌成長率第一  
AUTONET記者:編輯組(01/05/2022星期三)
甫統計出爐的2021年國內汽車銷售總排行,多數品牌都受到新冠疫情衝擊及供應鏈短缺影響呈現下滑,僅少數品牌應對得宜銷售成長,當中HYUNDAI汽車受惠新車導入完整佈局,銷售通路規格有感提升,獲得消費者信賴肯定,全年銷售成長8.3%註1高居所有國產品牌之冠,總台數13,431台更是寫下品牌七年來新高紀錄。成功吸引年輕客層好感支持的HYUNDAI VENUE是成長關鍵,高安全規格、時尚都會外型與活潑車色議題持續熱銷,補足了品牌小型SUV市場需求,帶動全年銷售氣勢;加上新導入KONA N Line、KONA Electric及正七人座Santa Fe柴油、Turbo Hybrid大受好評,年底新發表引起市場震撼的The All-New Tucson L,結合前衛設計、造車工藝與安全科技所有優勢於一身的前衛休旅,產品競爭力持續獲得市場肯定,未上市預購接單即突破千台,12月累積訂單數破2,000張的佳績,後勢可期。

在銷售服務通路方面,HYUNDAI汽車南陽實業近兩年斥資10億,購地自建已成立7間全新GDSI據點陸續開幕,新年1月加入台北松江、桃園平鎮、宜蘭新據點開幕營運,以及2022年下半年台南、高雄旗艦級GDSI開幕,完整拼佈HYUNDAI在台銷售服務網絡。為了擴大事業版圖,新成立的商車經銷通路已在去年11正式啟動,配合短期計畫導入多款大型商重車,提供商用市場新的專業銷售與服務選擇。展望2022年,HYUNDAI汽車南陽實業確定引進國內新車,包含純電休旅IONIQ 5、七人座總裁商旅All New STARIA以及MIGHTY新5噸級,有信心延續2020、2021年的銷售成長氣勢,目標挑戰15%成長率。

註1:HYUNDAI汽車銷售台數計算包含國產及進口全乘車、商車、重車。2020年12,412台、2021年13,431台,年成長率8.3%


 
 
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