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    HYUNDAI 上半年成長12.3% 國產品牌第一  
AUTONET記者:編輯部(07/05/2022星期二)
HYUNDAI汽車近年產品線強勁佈局,面對後疫情時代眾家車廠受到晶片原物料短缺而影響供應,HYUNDAI汽車仍一枝獨秀銷售持續成長,繼2021全年正成長8.3%亮眼成績單後,甫完成結算的2022年上半年銷售榜,HYUNDAI汽車總銷售6,734台,在產能供車不穩定下,台數同比去年成長雙位數達12.3%,不僅是市場所有品牌第二名,更是國產品牌最佳成績。HYUNDAI車款銷售榜的三大台柱:玩色小休旅-VENUE以及柴油小霸王-PORTER,用心穩健經營下已經成為同級中高CP值、高口碑人氣車款;而全新大改款Tucson L仰仗新世代設計、領先安全科技與舒適大空間優勢,產品力全面勝出超越國產休旅競牌,即使要2-3個月以上候車期也還有超過2,200張訂單,為國產休旅銷售難得景象。

不僅國產陣容熱銷,進口新車同樣受歡迎,尤其上半年先後推出的全新車款個個是市場矚目焦點。以未來純電休旅概念的IONIQ 5以及旗艦豪華商旅STARIA,徹底顛覆市場上傳統造車印象,兩強上市以來話題不斷、訂單不斷。邁向新能源零排放願景,IONIQ 5可說是品牌研發EV電動車集大成首作:嶄新設計思維、創意舒適內裝、最強電能管理平台以及豐富安全科技所有優勢於一身,引領改變新能源時代對”車”的新想像,即使今年國內配額已完售,體驗試乘及預售訂車持續累積。而源自星艦概念的全新旗艦商旅STARIA,是南陽實業首度導入200萬級距以上豪華商務MPV作品,星艦外型遊艇式內裝,高規格豪華後排乘坐空間,為沉寂許久的商務MPV市場投下新震撼,七人座/八人座/九人座多元車型,銷售訂單迅速超越450張,頂規CEO七座款買家更是高達三成。

展望下半年品牌國產進口供車有望逐漸回復,以現行強勢的產品陣容及預計再強化的新產品線計畫,持續邁向全年成長15%挑戰目標。


 
 
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