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AUTONET記者：蔡致堅(05/17/2006星期三)
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韓國HYUNDAI不僅成功打入歐美市場，更在日本藉著韓流的幫助下，逐漸成為當地消費者所喜愛的汽車品牌，尤其在「勇樣」裴勇俊的推波助瀾，儼然成為師奶購車首選。
由裴勇俊在日本擔綱代言的HYUNDAI，於五月中旬在當地推出「How is to be，HYUNDAI」的活動，只要有興趣者，就可將本身的車子留在HYUNDAI經銷商一個星期，然後把所選擇的HYUNDAI車款開回家，然後再將試乘感覺寫成報告，當然HYUNDAI還是希望能藉此將產品賣出去。
所以在五月初一推出這項活動時，就受到許多日本民眾的注意，尤其不少女性更是壓著老公或男朋友前往經銷商，硬是要將車子給換回來。而整個活動為期達一個半月，據說目前反應非常好，甚至有消費者要求延長至年底。
基於HYUNDAI是世界盃足球賽的最大贊助商，所以這個換車試乘活動也將抽出10組20名幸運民眾，前往德國觀戰「日本對巴西」的比賽。看來HYUNDAI光靠著勇樣的笑容，就足以讓日本車吃癟。
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國際產業相關新聞
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