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    試水溫!HYUNDAI Equus今夏登陸北美  
AUTONET記者:葉毓中(05/12/2009星期二)
HYUNDAI新世代旗艦Equus於今年3月於韓國市場發表,更將於今年夏季登陸北美。
今年3月,HYUNDAI於韓國當地發表了新世代品牌旗艦Equus,此款品牌頂級車款對於HYUNDAI有著指標性地位,除了為近年來HYUNDAI不斷成長的銷售表現作最佳造車實力背書外,也藉由全面升級的科技實力,讓HYUNDAI擺脫平價定位,展現與一線國際品牌平起平坐的能耐。

全新Equus展現出近年來 HYUNDAI車廠造車科技的進步,未來於競爭最激烈的北美市場中表現值得高度關切。
而先前新世代Equus發表時,HYUNDAI表示全新Equus今年於韓國市場預計將銷售1.3萬輛,直到2010年預計將銷售1.9萬輛,也將於2009下半年進軍中國與中東市場。而在此銷售策略公佈之後,日前更宣佈於今年夏季時,HYUNDAI要將Equus推進美國市場,並以先行100輛試探此重要市場的水溫。


HYUNDAI相信,雖然目前北美車市嚴重受到金融風暴影響而萎縮,但其成熟的市場機制依舊鉅備指標性地位,如果可成功於此市場攻城掠地,對於HYUNDAI品牌形象提升將有顯著提升。

目前Equus具備可輸出290hp最大馬力與36.5kgm峰值扭力的3.8L V6車型,還有可輸出366hp最大馬力與44.8kgm峰值扭力44.8kgm的4.6L V8車型,未來還將追加V6入門車型與搭載5.0L V8引擎的Equus長軸版。

根據預測,未來Equus進軍北美時,入門V6車型將大約為3.2萬美元,頂級V8車型則為4萬美元,約為新台幣106萬至132萬元。此價格帶於北美車市中可買到33,600美元的BMW 328i,而更上層樓的層樓的528i則要價45,800美元,如此相較之下,Equus的C/P值優勢清楚展現。

不過,此中大型房車市場中,除了車輛本身呈現的價值外,背後的品牌價值更是買家購車時的一帶考量因素,HYUNDAI能否說服消費者?今年夏天就將揭曉!


 
 
HYUNDAI 韓國/現代Centennial
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