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AUTONET記者：Scott(02/16/2011星期三)
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HYUNDAI北美執行長John Krafcik
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HYUNDAI近年來的發展好比加裝渦輪增壓一般突飛猛進；集團所生產的汽車外型吸睛度極高，價格更是親民；在市場上獲得空前的成功，熱賣情形早已非同日而語。近來除了擠下FORD，坐上全球第4大車廠的位置之外，在中國大陸的銷售表現更首度超越TOYOTA；野心勃勃早已不是吳下阿蒙。
美國身為全球最大汽車單一銷售市場，向來是兵家必爭之地；HYUNDAI集團想在當地站穩腳步，競爭對手又怎麼會讓它的冠軍之路一蹴可及？面對車壇這股新興亞洲勢力，GM集團以一連串促銷和降價成功的在2011年一月獲得23﹪的銷售成長。TOYOTA則緊接在後，企圖以下一波價格戰擊退來勢洶洶的HYUNDAI。
面對這樣的情形，HYUNDAI北美執行長John Krafcik感到十分憂心；「我們將不會跟進目前業界這股削價競爭風潮。品牌利潤向來是業界最低，我們將持續目前的步調穩定向前走。」
根據執行長John Krafcik的目標，2011年HYUNDAI在北美市場將會有比以往更好的表現；年成長率則訂在24﹪以上。面對強敵環伺，HYUNDAI能在短短數年之間成長快速實屬不易；在品牌四處開疆闢土之際，想必唯有完整的銷售網絡、貼心的售後服務才能維持原有市場，真正留住顧客的心，！
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