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    陰屍路見!HYUNDAI Tucson/ix35 The Walking Dead特仕車現身  
AUTONET記者:邱志翔(06/25/2014星期三)
以「活屍」為主題改編自漫畫的美國影集《The Walking Dead(台譯:陰屍路)》,自2010年播出之後,就廣受好評,甚至創下全美的收視紀錄,而HYUNDAI美國分公司也看準了陰屍路的話題性,早在電視影集第一季的末段開始,就利用置入行銷讓一輛Tucson/ix35成為主角群的交通工具,並且在去年底為慶祝原著圖文漫畫發行10周年,宣布推出Tucson/ix35 The Walking Dead特仕車,如今這輛「Fan Car」終於現身。

《The Walking Dead》之所以會如此大受歡迎,就在於雖然缺少科學佐證,但卻以看似非常合理的虛幻情節,講述在活屍病毒氾濫後的美國土地上,一群倖存者與活屍對抗,彼此又相互鬥爭,人類秩序蕩然無存,由於側重於描寫人心的黑暗面,因而大受好評。




當然,非常善於行銷的HYUNDAI,也沒放過這拉抬聲勢的機會,本次推出的Tucson/ix35 The Walking Dead特仕車完全正中影迷下懷。特仕車在車身兩側以紅色顆粒噴漆模擬出血手印的視覺意象,並且這〝血跡〞一路延伸至車尾,臨場感十足,車尾鑲上「The Walking Dead」的專屬徽飾;內裝乍看之下變化不大,除了後有專屬陰屍路的圖騰地毯,但其實細節處原廠將會提供小說中出現的Hilltop、Kingdom、Saviors以及Survivors四個存活人類勢力的代表徽章,讓車主能夠表達自己所支持的勢力。





動力系統的部分與標準版無異,搭載2.4L Theta II GDI直四汽油引擎,擁有182hp的最大馬力以及24.5kgm的峰值扭力,並搭配六速自排變速箱,除了前驅車型之外,原廠也提供後驅車型可選;值得一提的是,特仕板車型買家還獲獲得一個「Zombie Survival Kit」,其中包含了一個生存者背包,以及一份應該是車主手冊的〝Walking Dead Tucson Quick Reference Guide〞,相信能夠滿足粉絲們的玩心。

同場加映
其實除了提供影集中主角群交通工具,HYUNDAI也常與陰屍路漫畫版合作,將旗下車款身披重武裝擔任對抗活屍的兵器,甚至還曾以實車改裝的方式現身動漫展!





 
 
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