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    轉換銷售主力,HYUNDAI Accent掀背車款將撤出北美車市  
AUTONET記者:Ginny(08/06/2020星期四)
隨著2018年式車型的推出,HYUNDAI已經決定將Accent掀背車撤出美國市場,目前,品牌這輛入門級車款將僅在美國市場提供轎車車款,而2020年式也將從加拿大市場退出,車廠位於加拿大的分部則表示,2020年式車款完成製造之後,就將停止Accent的生產。

雖然Accent在加拿大魁北克省銷售頗為成功,而且品牌在加拿大魁北克省也一直都保持著最多的市佔率,但車廠同時也希望客戶能被單價較高的Kona吸引,期望未來各市場主力都能放在Kona身上,讓這輛跨界休旅在2019年,就比2018年銷售大幅增長了78%,但Accent的銷量卻反而大幅下降54%。

加拿大分部執行長Don Romano則也透露,這次的計畫對於車廠來說,可說是歷史上最積極的攻勢,因此,品牌正在想辦法迅速提出一些成功的產品組合,不管是陣容多寡還是品質都是未來發展的關鍵,像是Venue、Kona等車款的成功推出,都代表著車廠將為客戶提供最佳配備的入門級車款陣容選擇。

另外,外媒統計則指出,最近,Accent已成為加拿大地區在超小型汽車領域當中最暢銷的產品之一,在2009年至2017年間甚至連續10年都維持冠軍,不過,隨著許多車型進行改款、更多實用跨界休旅的推出,客戶的注意力已不再是小型車款了。


 
 
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