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    三陽現代HYUNDAI Getz,將由『信樂團』代言上市!  
AUTONET記者:LFC(03/01/2004星期一)
繼Elantra與Matrix兩款國產化現代汽車的暢銷熱賣之後,三陽工業進一步將以進軍國內小型車市場為目標,國產三陽現代汽車─ Getz;將於3月份由國內知名樂團-信樂團代言上市。

針對時下6、7年級的年輕族群而言;新世代迷你車的車格-講求都會、個性、性能三大需求,正是切中與符合年輕車市族群的哈車風潮。另外,在產品銷售而言;結合知名偶像代言,也是近年廠商運用的銷售方式。透過偶像的知名度來促進產品曝光與快速增強產品的知名度,彼此輝映,讓水幫魚、魚幫水的相成效果。為此,為迎合『 Getz』的銷售目標客層,南陽決定採用結合偶像代言方式,來引領吸引年輕族群的目光。基於去年6月Matrix上市主打的廣告歌曲-HOW DO YOU DO,成功的引起打眾迴響,帶動Matrix銷售一鳴驚人的成長銷售率。但令人訝異的是,Matrix HOW DO YOU DO廣告歌曲也成為Matrix的代言歌曲,及舫間耳熟能詳的歌曲。

年前以演唱韓劇冬季戀歌片尾曲走紅的信樂團,不僅是目前舒情搖滾的姣姣者,同時他們10多年在PUB成長的歷程,日前亦拍成2004台灣首部藝人自傳偶像劇。同時自3月份起,同步推出其出道以來的第3張專輯唱片。其中一首主打曲-「不認輸」,正是三陽現代汽車-Getz的廣告主題曲。透過信樂團硬式搖滾風格的曲風,展現Getz豪邁、都會fun city car的車格與魅力。相信三陽現代汽車-Getz擬將於3月份總統大選底定之後,將再次GET IT引爆國內車壇的震憾。不負辜負眾人的期望及媒體一致的推崇。



 
 
HYUNDAI 韓國/現代Getz/Click
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