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    2009首爾車展搶先報:HYUNDAI將與PRADA合作打造Genesis限量時尚豪華版!  
AUTONET記者:盧佛青(11/14/2008星期五)
2009年式美規 HYUNDAI Genesis豪華運動房車。
說實在的,我們在台灣市場暫時都比較難親身感受到HYUNDAI在北美與中國以及韓國等地發表Genesis房車之後,對於當地高級汽車市場造成的影響與震撼!

推出 Genesis代表韓國 HYUNDAI全面進攻全球高級車市場計畫的開端。
這款全新世代的後驅豪華運動房車,已經被視為是 HYUNDAI這家韓國最大的汽車品牌,進軍全球豪華汽車級距的首款戰略新車,在北美汽車市場,這款新車更以相當於LEXUS ES的售價,提供比美GS車系以上等級的規格與產品競爭條件,更引起當地專業媒體的注意,就可以感受到HYUNDAI驚人的企圖心。

但更驚人的是,HYUNDAI目前已經與義大利時尚品牌 PRADA合作,要聯手打造第一款限量版本的豪華式樣 Genesis 新車,而且這輛新車將在明年的2009首爾國際車展上舉行全球首演,明年三月至七月在義大利Prada Transformer舉行的時尚季活動,第一輛限量式樣版本也將在當地展示。

值得一提的是,每年在義大利當地的時尚季,都會有汽車品牌與歐洲時尚品牌合作推出限量款式的新車,每每都在時尚與汽車界造成話題,包括曾經與VERSACE合作義大利跑車品牌 LAMBORGHINI,以及最近推出Veyron特裝版的 BUGATTI與HERMES,以及與KILGOUR合作的 英國頂尖豪華性能品牌ASTON MARTIN等等。


 
 
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