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AUTONET記者：蔡致堅(01/19/2011星期三)
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HYUNDAI i30
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韓國HYUNDAI集團有多強？看看旗下HYUNDAI與KIA兩個汽車品牌在歐洲表現就知道，根據ACEA歐洲汽車工會統計，HYUNDAI於2010年在當地銷售358,284輛新車，KIA為262,627輛，合計620,911輛，比起TOYOTA集團（TOYOTA為582,457輛、LEXUS為17,857輛）的600,314輛還多出2萬輛規模，這般強勢攻擊讓HYUNDAI首度擊敗TOYOTA。
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KIA Soul
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HYUNDAI集團在歐洲能有精采演出，一來自己爭氣推出多款嶄新車種，無論設計面、動力科技面、經濟實用面、品質精緻度等幾乎是面面俱到，尤其HYUNDA與IKIA品質評價更比2009年增加4.7﹪、4.5﹪；二來TOYOTA大規模召回使得銷售量大幅下滑16.3﹪，對TOYOTA來說是災難但對HYUNDAI集團卻是最佳機會，因此在行銷策略奏效下獲得驚人成績。
由HYUNDAI與KIA所組成的韓系大軍，2010年在美國市場同樣表現亮麗，銷售量與2009年相比分別成長23.7％、18.7％，總計達894,496輛，雖然離TOYOTA的176萬輛與HONDA的123萬輛仍有一大段距離，但相當接近NISSAN的908,570輛，也因此HYUNDAI的下個目標就是在美國市場超越HONDA和NISSAN。
在2010年HYUNDAI與KIA兩個品牌全球累積銷售575萬輛的HYUNDAI集團，刷新2009的全年全球銷售紀錄，同時也以達到25％的銷售成長表現，期許於2011年達到更好之全年雙品牌銷售633萬輛目標。
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國際產業相關新聞
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