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連續5年任獨家汽車贊助商，HUYNDAI於第85屆奧斯卡頒獎典禮連推9則廣告吸睛
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AUTONET記者：洪士耕(02/25/2013星期一)
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第85屆奧斯卡頒獎典禮即將在2013年2月25日於台視頻道全球同步直播，在美國則是將於ABC頻道播出，HUYNDAI做為奧斯卡頒獎典禮的連續第5年獨家汽車贊助商，今年為了在此一好萊塢年度盛夜當中爭取曝光機會，也將於轉播期間一口氣推出9則電視廣告，並於奧斯卡頒獎典禮正式開幕前搶先在網路公佈其中3則吸睛。
每年一度的奧斯卡金像獎（Academy Award）自1929年設立，目的在鼓勵優秀電影的創作與發展，不僅是美國電影業界年度最重要的活動，也一向廣受世界矚目。近年來由於年輕觀眾流失現象嚴重，造成奧斯卡頒獎典禮的收視率連年低落，連帶也造成了廣告時段的銷售困難，與2月初NFL美式足球超級盃的熱門榮景相差甚遠；不過HUYNDAI自2008年開始贊助奧斯卡頒獎典禮之後，5年來可說是〝不離不棄〞，力求在全美約4千萬的收視人數面前爭取曝光。
HUYNDAI即將在第85屆奧斯卡頒獎典禮直播節目播放的9則廣告當中，一共針對旗下7款新車加以宣傳，分別是Equus、Genesis、Elantra、Sonata Hybrid、Sonata Turbo、Sante Fe以及Azera。HYUNDAI表示，奧斯卡頒獎典禮提供了一個時尚且精緻的完美平台，讓集團得以展現旗下無論完整性或品質都持續提升的豪華產品陣容，HYUNDAI也將藉由廣告的播放展示品牌創意，藉此向號稱美國電影業之代名詞的好萊塢致上最高敬意。
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