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三陽現代Matrix熱賣,滿月訂單突破1200台!
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AUTONET記者:敬璽(07/28/2003星期一)
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在6月24日甫上市發表的三陽現代MATRIX1.6及1.8,上市之後,以其新品種轎旅車的RV風格,與凌駕同級房車的操控、空間變化及運用等絕對優勢,再加上物超所值的售價,與豐富多樣的內裝新色彩,市場表現,氣勢十足;到目前滿月為止,預接的訂單已經突破1200台。不僅創造南陽實業銷售現代汽車的新記錄與熱潮,更帶動了現代汽車在台灣市場的新活力。
才上市滿月的三陽現代MATRIX,在市場上表現,由於產品受到消費者的肯定,一上市就吸引許多年輕與理性消費族群的目光,讓三陽現代MATRIX1.6及1.8成為此一市場級距的新秀,更讓現代MATRIX 以〝新魔法空間〞訴求,超越時代潮流的造型風格,及超乎想像的內裝空間收納彈性,在時下一片RV休旅車風潮中,開創出一條獨特的路線。
現代MATRIX在國內車壇異軍突起,在其於進口車期間亦曾連續奪得單一車種單月銷售冠軍的記錄;今天三陽現代MATRIX滿月1200台的銷售成績,證明了MATRIX的產品特色確實迎合新一代消費者的需求,其獨樹一幟的造型風格,以及落點適中的價位,不僅為台灣汽車市場,開創了一個全新的市場級距,更形顯三陽現代MATRIX產品的優越及獨特性,成功的穩定現代汽車在台的銷售成長。
目前由於三陽現代MATRIX在新車車主滿意口碑的傳播與產品本身的絕對物超所值優勢下,使訂購的消費者超過預期目標,形成了訂車無法馬上交車的現象,甚而須等待交車的時間。這種在熱門暢銷車種身上才能顯現的現象,同樣出現在三陽現代MATRIX身上,而後續訂車增加的速度,更是持續成長,足見上市剛滿月的三陽現代MATRIX,產品已深獲廣大消費者的認同與喜歡。今為儘速滿足消費者的需求,三陽工業亦全面配合加班生產,同時取消每週六之休假日。期能持續創造現代汽車穩定的銷售市場。
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HYUNDAI 韓國/現代Matrix/Lavita
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