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車型分類 |
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HYUNDAI Matrix BOBO粉紅寶貝到處是焦點！
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AUTONET記者：LFC(08/12/2003星期二)
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三陽工業開始生產現代車系，先前因為要在短時間內提升廠房稼動率，並且提升現代品牌市場佔有率，而推出的Elantra車系，儘管擁有優異的產品競爭力，以及堪稱是破換行情的超低售價，卻因為市場競爭環境丕變，並未造成預期的銷售風潮，但是輪到同一底盤衍生的Matrix，以新世代轎旅車的姿態進軍國產車市場，一推出就獲得滿堂彩！
走出過去韓系車在長輩們心目中的負面印象，可以說是Matirx肩負中興現代品牌的最重要使命之一，雖說有義大利設計大師的黃袍加身，但是三陽工業與現代原廠，針對國內市場屬性共同研發的國產車系，也更是造成搶購的主因之一。
除了原有的車系之外，三陽工業更因應汽車市場個性化包裝的需求，分別針對1.6與1.8升車型，推出了稱為BOBO與DINK的雙彩精裝車型，其中採用粉紅/亮銀車身塗裝的BOBO，更導入了與車身同色的雙色精質布椅，未原本設計出色的車身與車室，更增添獨特的個性化色彩，在筆者長達一千公里的試車途中，不斷感受道路人行注目禮的眼光，想要享受這種前所未有的關注，現在僅需花費49.9萬元，就可以受到路人的驚嘆！
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HYUNDAI 韓國/現代Matrix/Lavita
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