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顛覆傳統市場定義的創意駭客HYUNDAI Matrix！
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AUTONET記者：盧佛青(10/14/2003星期二)
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身為汽車業界的一份子，我們經常以市場級距作為觀察市場脈動的立場與角度，但是隨著市場需求對於汽車產品開發的重要性愈來愈高，新形態的所謂Crossover車款也愈來愈多，特性一：難以用傳統單一特性名狀；特性二：時常顛覆或是改變傳統市場的版圖；特性三：產品特性往往突出於傳統的品牌認知……..。
老人家說韓國貨不好，這種既有的成見可能要隨著世代交替才能有所改變，但是筆者要提醒大家即將為國家帶來大筆消費產值的年輕族群，對於汽車品牌既有的認知已經改變，而這種改變將顛覆未來汽車市場品牌領域的發展，HYUNDAI Matrix的出現，為過去堅守傳統房車市場的三陽工業帶來一線曙光，由於在傳統級距受到品牌形象的牽絆，加上傳統市場級距也一直受到品牌極大化效應的影響，身為國產主流傳統房車市場的後發者，三陽工業想要以進軍房車市場級距，達到當初喊初三年內回到前三大的口號無異是空中樓閣，但還好Matrix出現了，純粹以用車人角度為出發點的新型態行動載具，不僅取代傳統房車、掀背車、休旅車的功能，難能可貴的是其47.9-61.9萬元的售價，更是多數家庭與首度晉升四輪族群所能負擔，當然要影響所有人的購車觀點！
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HYUNDAI 韓國/現代Matrix/Lavita
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