精選新聞
src file: /u/img/news/img/2024/3/bc40301621.jpg not found
 
 
 
車型分類
src file: /u/img/news/img/2024/11/bc41101311.jpg not found src file: /u/img/news/img/2022/5/bc20500211.jpg not found src file: /u/img/news/img/2024/12/bc41200161.jpg not found src file: /u/img/news/img/2023/3/bc30301521.jpg not found src file: /u/img/news/img/2024/3/bc40301631.jpg not found src file: /u/img/news/img/2024/11/bc41001501.jpg not found src file: /u/img/news/img/2021/7/bc10700951.jpg not found src file: /u/img/news/img/2009/9/ba90906121.jpg not found src file: /u/img/news/img/2021/7/bc10701341.jpg not found src file: /u/img/news/img/2016/5/bb60505231.jpg not found src file: /u/img/news/img/2023/3/bc30301261.jpg not found src file: /u/img/news/img/2019/9/bb90901881.jpg not found src file: /u/img/news/img/2020/4/bc00402511.jpg not found src file: /u/img/news/img/2023/5/bc30500691.jpg not found src file: /u/img/news/img/2010/6/bb00603061.jpg not found src file: /u/img/news/img/2011/2/bb10203931.jpg not found src file: /u/img/news/img/2019/7/bb90703071.jpg not found src file: /u/img/news/img/2010/6/bb00602751.jpg not found src file: /u/img/news/img/2011/3/bb10307401.jpg not found src file: /u/img/news/img/2008/4/ba80402061.jpg not found src file: /u/img/news/img/2009/9/ba90901481.jpg not found src file: /u/img/news/img/2009/4/ba90405261.jpg not found src file: /u/img/news/img/2022/10/bc21001031.jpg not found src file: /u/img/news/img/2006/9/ba60901201.jpg not found src file: /u/img/news/img/2015/9/bb50902371.jpg not found src file: /u/img/news/img/2015/9/bb50806031.jpg not found src file: /u/img/news/img/2006/1/ba60101531.jpg not found src file: /u/img/news/img/2010/10/bb01001591.jpg not found src file: /u/img/news/img/2007/12/ba71202021.jpg not found src file: /u/img/news/img/2006/2/ba60106031.jpg not found
 
 
 
    顛覆傳統市場定義的創意駭客HYUNDAI Matrix!  
AUTONET記者:盧佛青(10/14/2003星期二)
身為汽車業界的一份子,我們經常以市場級距作為觀察市場脈動的立場與角度,但是隨著市場需求對於汽車產品開發的重要性愈來愈高,新形態的所謂Crossover車款也愈來愈多,特性一:難以用傳統單一特性名狀;特性二:時常顛覆或是改變傳統市場的版圖;特性三:產品特性往往突出於傳統的品牌認知……..。

老人家說韓國貨不好,這種既有的成見可能要隨著世代交替才能有所改變,但是筆者要提醒大家即將為國家帶來大筆消費產值的年輕族群,對於汽車品牌既有的認知已經改變,而這種改變將顛覆未來汽車市場品牌領域的發展,HYUNDAI Matrix的出現,為過去堅守傳統房車市場的三陽工業帶來一線曙光,由於在傳統級距受到品牌形象的牽絆,加上傳統市場級距也一直受到品牌極大化效應的影響,身為國產主流傳統房車市場的後發者,三陽工業想要以進軍房車市場級距,達到當初喊初三年內回到前三大的口號無異是空中樓閣,但還好Matrix出現了,純粹以用車人角度為出發點的新型態行動載具,不僅取代傳統房車、掀背車、休旅車的功能,難能可貴的是其47.9-61.9萬元的售價,更是多數家庭與首度晉升四輪族群所能負擔,當然要影響所有人的購車觀點!



 
 
HYUNDAI 韓國/現代Matrix/Lavita
日期
 
1 2