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    HYUNDAI Tucson新品種CUV接單上看一千輛!  
AUTONET記者:Andrewlu(03/21/2005星期一)
剛剛在前不久喊著「新品種CUV」的口號發表的HYUNDAI Tucson,日前接獲最新的接單消息,在上週四媒體試駕前,已經接獲超過六百張訂單,在上週五更突破八百張,經過一個週末,全國HYUNDAI據點結算,更上看千張訂單,顯然CUV的發售,已經影響到都會型SUV的銷售!

對於國內的汽車消費文化來說,都會型SUV的出現,締造了由傳統房車為主的舊消費思維,過渡到準RV時代的新階段,包括轎式休旅車出現與普及化,也讓更多的汽車消費者,思考著汽車型態與生活需求之間的關係,當然個人品味也過程中不斷地觸發更多對於汽車設計思維的變化。

當然,HYUNDAI Tucson僅有66.8萬元的起始建議售價,再度顛覆消費者的思考方式,過去傳統房車買家似乎與RV用家涇渭分明,不過在SUV市場的佔有率不斷提升,加上轎旅車顛覆傳統對於汽車空間規劃的限制,也讓人不斷思考著讓前述幾個不同品種來一個大和解大融合的可能性。

所以以產品定位來說,Tucson的出現,與其說時動機論的一種適時的實踐,更應該說是一種對於消費需求的市場性回應,而從接單表現,更可以看出國內消費者的購車思維,已經起到了一個大變化,而傳統的車身形式,並不是因為喜新厭舊而被唾棄,應該說是一種對於行動生活的反省,已經由觀察的階段,逐步地走入行動的階段,對於市場分析家來說,傳統的分類方式,或是完全以社會學統計方式來看待消費需求的時代,已經過去,取而代之的是一種融合實用機能與個性凸顯的新價值觀到來。



 
 
HYUNDAI 韓國/現代Tucson SUV
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