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    HYUNDAI Veracruz 美國熱賣狂銷 供不應求!  
AUTONET記者:編輯組(07/17/2007星期二)
HYUNDAI汽車頂級旗艦LSUV-Veracruz雖然尚未在台灣有上市的徵象,但是在美國的銷售狀況卻已經是以「供不應求」的形容詞足能表示HYUNDAI Veracruz的狂銷熱賣,因為HYUNDAI Veracruz尚未在美國大打廣告時,便已經出現比預期更多的市場需求。

許多美國的經銷商已經有供不應求的情形產生,正足以顯示HYUNDAI Veracruz大受歡迎的程度,韓國的製造商表示,Veracruz預計銷售量在6月份將會達到1,400-1,500輛。這輛新的LSUV甫於3月份在美國上市,其銷售量便持續飆升,從3月到5月間銷售已達1,927輛,而單單5月便已賣出1,100輛。

雖然HYUNDAI Veracruz在美國的電視廣告才登場不久,但實際上它已經風靡美國的媒體與顧客好一陣子了。HYUNDAI汽車北美的商品製造主管John Krafcik接受路透社採訪時表示:「我們低估了Veracruz的市場需求。」

HYUNDAI Veracruz目標瞄準TOYOTA的豪華品牌Lexus,要讓美國顧客看見現代汽車不只是以實惠售價以及長久保固著稱的汽車製造商。「經銷商的供不應求」,這是個改變顧客對現代汽車品牌認知的良好策略。

HYUNDAI發言人將這充滿爆發力的銷售歸因於媒體對HYUNDAI Veracruz讚譽有加,並預測在電視廣告登場後銷售量更將大大提升,即使現代汽車尚未設定精確的銷售目標。


 
 
HYUNDAI 韓國/現代Veracruz
日期
 
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