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    HYUNDAI Veracruz及Santa Fe豪華雙休旅”陸”上稱王  
AUTONET記者:編輯組(07/02/2007星期一)
休旅車在中國大陸的接受度愈來愈高,尤其是中國大陸的消費水平逐漸提昇,對於高級休旅車款依然偏愛,銷售履創佳績;根據韓國6/23日報導,HYUNDAI Veracruz及Santa Fe 4WD天窗版本,在中國大陸銷售熱烈,目前已缺貨無法供售,光預購訂單Veracruz已經有1000多台尚無法交車;Santa Fe亦有8000多台等著交車,熱銷的狀況達到已經有消費者願意多付比原訂價更高的價錢來購買擁有。

報導中指出,現代汽車Veracruz平均每月裝船300多部到中國大陸市場;Santa Fe也平均每月運出800多部,而未交車訂單卻已達8000多台,造成韓國無法供應的狀況。Veracruz自上市以來2月份開始賣出52台,至5月份已累積797台,以一台39萬800元人民幣的平實價格優勢及品質不錯的口碑,讓競爭對手LEXUS RX350、JEEP Grand Cherokee、TOYOTA Land Cruiser等LSUV車種感受到十足的衝擊力,形成強大的威脅。Santa Fe月銷1000多台,至5月份累計銷售5,092台,29萬4600元人民幣的平實價格,讓競爭對手TOYOTA RAV4、HONDA CR-V、MITSUBISHI Pajero的銷售相形卻步。

在中國大陸市場,Santa Fe的狂銷與供不應求,肇因於產品的設計非常適合大陸的高檔需求,且銷售價格上在同級他廠牌車種比較下也非常具有競爭力,是一部非常值得購買的車種;物超所值的產品特性,已讓一些消費者願意以高出市場訂價的1~2萬的人民幣購買擁有,可見受大陸市場歡迎的程度甚鉅。

休閒觀念日趨興盛,休旅車也成為車主們想擁有的車種,HYUNDAI Veracruz的加入,使得現代汽車的產品線達到更完整;SUV行列從輕型的TUCSON、中型的Santa Fe至大型LSUV的Veracruz,現代汽車努力的提供普羅大眾完整的產品,讓消費大眾能更完善的依個人所需訂購符合的車種,享受生活。


 
 
HYUNDAI 韓國/現代Veracruz
日期
 
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